100 LIKES

speculative naming idea

Likes are considered currency but with a missing fundamental of limitlessness, We’re at the end of endlessness. Restrictions and exclusivity are the logical next thrill.

100 Likes: What if we each restrict ourselves to a budget of 100 likes per month (no you cannot buy more likes) shared across linked social accounts. In unpublished draft mode throughout the month we apportion and reapportion our 100 likes in private. We post, we wait. At the end of the month, in a big-reveal moment, we formally submit and publish our likes. It creates an opportunity for delay and all of its charms.

Inspired by the story in Plutarch about the land where the words you spoke in winter froze midair and then in spring, they thawed and you got to hear what everyone had said.